The marketing industry has undergone a metamorphic change in these years with the increased use of mobile phones, internet, customer databases, environmentalism and globalization. The marketing specialists need to be acquainted with new mediums like social media, viral marketing etc. The students interested in learning marketing take up this field as their specialization and learn both the traditional as well as contemporary tools of marketing. This is enthralling as well as challenging field for the students because they need to be aware of all the intricacies related to the subject. The students can avail marketing management assignment help every time they come across any difficulty in carrying on with their academic courses dedicated to marketing management.
Marketing Management: Meaning
Marketing management embodies the functions and activities involved in the dissemination of services and goods. It is the planning, analysis and implementation of programs formulated to evoke positive response among the target audience.
To sum up the concept, we can say that marketing management is the process of evaluating marketing programs for achieving the organizational goals. It includes implementing, planning and controlling of marketing campaigns and programs.
Marketing Management: Importance
Marketing management has gained immense popularity over the years with the increasing competition among the business organizations. It is the most important function of marketing and is crucial for the success of any commercial enterprise. Marketing management is important for the following business activities:
- Introducing new services and products in the market
- Facilitating the production of the products already existing
- Reducing the sales and distribution costs
- Developing the means of transportation and communication
- Increase in the demand of goods by the customers and the eventual rise in per capita income.
Every business enterprise recognizes the importance of marketing management, and tries to incorporate its principle in all its business activities. The students can avail marketing management assignment writing services every time they face any difficulty while undertaking any management related task.
Marketing Management: Career Opportunities
The field of marketing management is highly rewarding for the students for it offers well paid jobs and work satisfaction at the same time. There are a number of career options and designations which the students can opt for. Some of the major ones include:
- Marketing managers
The marketing managers take up the position of leaders in a business organization. They formulate and implement the entire marketing activities with the aim of achieving popularity among a certain segment of the mass (target audience). They are also involved in the development and pricing of new services and products according to the demand of the customers.
- Sales managers
The sales managers are given the responsibility of directing and implementing of promotional campaigns for the company’s products and services. These campaigns involve the use of different advertising media along with coupons, deals and other offerings. The sales managers strive to increase both the profit on sales and the market share. They do this by coordinating with advertising and marketing elements of the business organization.
- Market research analyst
The analysts gather and analyze the information regarding the different buying patterns of the consumers and their preferences so that the goods and services are effectively marketed to the target audience. They collect information about the competitors as well as conduct various surveys on the products.
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