case-study   Coca Cola Great Britain Case Study – Corporate Citizenship and the Community

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Coca Cola Great Britain Case Study – Corporate Citizenship and the Community

When students come across case study writing for a brand like Coca Cola Great Britain then the things they need to focus upon are corporate citizenship and obligations over rights. They will know that it is a company that attains the status of a corporate citizen apart from just being a soft drink brand.

Coca Cola Great Britain SWOT Analysis - Marketing Assignment & Essay Help

Some key factors regarding the SWOT Analysis Writing of Coca Cola Great Britain can be stated as follows.The Strength issue is that it is a well known soft drink brand since decades with a good track record in the UK and other nations across the Globe. The Weakness Issue is that it needs to issue its product waste recycling issues in a clearer manner. The Opportunity Issue is that it utilizes its profits partly in promoting higher education and classroom learning across the Globe. The Threat issue is that as a software brand, it needs to counter its rivals and critics from the medical or dietician fraternity for justifying their brand’s positive health value.

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Coca Cola Great Britain PESTLE Analysis - Marketing Assignment & Essay Help

The PESTLE Analysis of Coca Cola Great Britain can be described in the following manner.The Political Factor favors this brand as it has sponsored international events like the Olympics and Football World Cup in many nations. The Economic Factor is also favorable as the business of soft drinks is well accepted worldwide. The Social Factor is surely positive as people across nations from all levels of society love to consume this brand’s products at some time or the other. The Technological Factor of this brand is good as it uses the latest raw materials and machinery in designing their products. The Legal Factor is surely in favor of this brand as it has attained corporate status in the eyes of the Law across nations. The Environmental Factor is surely positive in this brand’s favor as they are technologically addressing the core issues of solid waste management and pollution.

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